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More than three-quarters of companies increased sustainability investment by over 5% during the past year, according to Deloitte’s survey of more than 2,150 C-suite executives across 29 countries. Some 18% raised investment by at least 20%, while only 2% reduced spending. At the same time, companies became more selective, with the average number of sustainability initiatives falling from 5.0 to 3.4, and 51% of executives identifying financial benefits as their primary investment criterion. Executives also reported strong returns, with 77% saying sustainability investments generated higher ROI than other investments, and 83% viewing sustainability as a competitive advantage. Companies cited benefits including lower costs, increased revenue, stronger resilience, and improved reputation. Sustainability remains a top-three priority for 39% of executives, while 63% expect climate change to have a high or very high impact on strategy and operations over the next three years.
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