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Sustainability accounting can help companies measure how environmental and social initiatives contribute to financial performance, rather than treating ESG primarily as a reporting and compliance exercise. The article argues that CPAs and finance teams can improve decision-making by integrating sustainability data with financial systems and tracking both tangible benefits, such as lower energy, water, and waste costs, and intangible benefits, including employee retention, risk mitigation, customer loyalty, and innovation. The NYU Stern Center for Sustainable Business has developed the Return on Sustainability Investment (ROSI) framework to identify, quantify, and monetize these benefits. Its analyses have linked sustainability initiatives to significant financial gains, including a $235m annual EBIT contribution from one automotive company’s waste-management strategies, $34m in annual retention and productivity benefits at REI, and high-margin net returns of $1.8m-$1.9m from circular product offerings at Reformation and Eileen Fisher. However, the article says companies still lack robust sustainability data, integrated accounting tools, and processes for incorporating the full financial value of sustainability initiatives into investment decisions.
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