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A new EY survey finds that many chief financial officers are not playing a central role in major investment, technology, and value-creation decisions, potentially limiting companies’ growth prospects. Although 60% of CFOs believe they should help shape value creation, only 25% lead major investment decisions, and just 26% lead discussions on value drivers. The survey of more than 1,600 finance leaders across 28 countries also found that many CFOs believe traditional performance metrics do not properly capture the value of technology, data, new roles, or long-term investments. Nearly half cited proving return on investment upfront as a major barrier, and 68% said performance metrics need to be redefined. The report urges CFOs to take greater ownership of investment decisions, modernize value measurement, strengthen data and AI skills, and build finance teams that are more adaptable, collaborative, and confident with new technologies.
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