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Analysts are placing greater emphasis on the sustainability and quality of revenue growth than on artificial intelligence (AI) during bank earnings calls, with PwC finding that around 30% of questions in January focused on how reliable and durable revenue streams are across economic cycles. By comparison, only 15% of questions addressed AI strategy and execution, while roughly a quarter focused on cost control and operating leverage, highlighting investor concerns around profitability and efficiency rather than emerging technology. The report suggests banks are currently prioritizing large-scale technology infrastructure upgrades, such as data systems and enterprise platforms, over near-term AI deployment, although PwC expects scrutiny of AI investments to increase significantly as analysts develop clearer benchmarks for returns and performance.
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