Tripadvisor to cut 20% of staff amid restructuring |
| Tripadvisor has announced a 20% reduction in its workforce as part of a strategic effort to merge its Tripadvisor and Viator brands. The company aims to simplify its operations and enhance its focus on user experiences, saying it is transitioning to an “experience-led and AI-enabled company.” CEO Matt Goldberg said: “We will direct our focus, talent, and investment to what matters most, resulting in a simpler, leaner, and faster-moving organization.” This reorganization includes an $85m cost-savings program and is expected to affect around 600 employees. Despite a dip in third-quarter revenue, Viator and TheFork are experiencing growth, indicating a shift in focus towards booking user experiences. The changes come amid pressure from activist investor Starboard Value, which holds a 9% stake in the company. |
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