Viking Row takes the world by storm |
The Viking Row, a Norwegian soccer fan phenomenon created by Ole Frøystad, an elementary school teacher, has taken the world by storm. Introduced just six months ago, it debuted during a friendly match against Switzerland, initially met with skepticism. Frøystad quickly identified the issue of improper technique and produced instructional videos that went viral, amassing 38m views. The Viking Row has since been showcased in various high-profile locations, including Times Square and a PGA Tour event, where it energized players like Viktor Hovland. At a recent homecoming event, Crown Prince Haakon led the chant, demonstrating its widespread appeal. Norway manager Ståle Solbakken acknowledged its fun nature but cautioned that it might be a "gimmick during the tournament," hinting it may not continue post-World Cup. Frøystad, however, remains optimistic with 14 more chants ready to go.