| Homebuying regains favor as Americans grow more optimistic about housing market |
For the first time since 2023, a majority of U.S. consumers say they would rather buy a home than rent or live with family, according to Bank of America’s latest Homebuyer Insights Report, signaling improving confidence in homeownership despite ongoing affordability challenges. The survey of 2,000 consumers found that 53% now prefer buying a home, compared with 47% who favor renting or moving in with family. The shift is being driven largely by Gen Z and millennial buyers, who appear increasingly willing to enter the market rather than wait for conditions to improve. While affordability remains the biggest obstacle, fewer prospective buyers are delaying purchases in anticipation of lower rates or home prices. About 71% of respondents said they are waiting for interest rates and home prices to decline before buying, down from 75% a year earlier. The report also found growing confidence among existing homeowners, with 22% planning to purchase another property within the next year, up from 15% in 2025. Bank of America’s head of consumer lending, Matt Vernon, said buyers are becoming more realistic about the likelihood that mortgage rates will remain elevated, with the bank expecting rates to stay in a range of 6.25% to 6.75% this year.