| Adobe introduces AI agents to streamline marketing operations |
Adobe has launched a suite of artificial intelligence (AI)-driven tools, including agentic AI systems and a virtual coworker, aimed at automating and enhancing marketing workflows across the customer lifecycle. The new Adobe CX Enterprise platform integrates AI agents, skills, and data connections to help businesses manage customer acquisition, engagement, conversion, and loyalty, while the CX Enterprise Coworker provides real-time insights and embeds AI into day-to-day marketing activities. Adobe has also expanded partnerships with major AI platforms, including AWS, Google Cloud, Microsoft, Anthropic, and OpenAI, enabling businesses to deploy and scale AI-powered marketing tools across multiple environments, as the company pushes to move clients from experimentation to measurable outcomes.