Target boycott gains momentum nationwide |
Rev. Jamal Bryant, pastor of a Georgia megachurch, has initiated a nationwide boycott against Target, following the company's rollback of diversity, equity, and inclusion (DEI) programs. Since March 5th, he has urged Black congregations to refrain from shopping at Target until the retailer meets his demands, which he describes as "not radical, but righteous, reasonable and long overdue." Bryant's four key demands include honoring a $2bn pledge to the Black business community and restoring DEI commitments. The boycott has reportedly impacted Target's foot traffic, with a 10.4% decline in New Jersey stores. Target acknowledged the adverse effects of its DEI cuts in a recent report, saying: "We may experience adverse perceptions of our business, consumer boycotts, litigation, investigations, and regulatory proceedings." As the boycott continues, other organizations are also planning similar actions against various retailers.