Nike bets big on India expansion |
Nike has announced plans to establish a new global campus in Bengaluru, India, as part of chief executive Elliott Hill’s long-term turnaround strategy aimed at strengthening the company’s international presence and tapping into India's growing consumer market. Expected to open within the next few years, the campus will support corporate operations across Nike, Jordan Brand, and Converse. The investment comes amid continued financial pressures, including a 26% decline in Greater China revenue during the fiscal first quarter. Nike is also restructuring its operations, cutting jobs, and implementing supply chain changes intended to generate approximately $2.5bn in savings through fiscal 2031. India presents significant growth potential, with its e-commerce market projected to expand from $159.25bn in 2026 to $332.94bn by 2031. However, analysts caution that the expansion may do little to address Nike’s immediate challenges, emphasizing the need for stronger product offerings, competitive pricing, localized marketing, and improvements in its China business.