Beyond Meat expands into protein drinks and supplements in bid to revive sales |
Beyond Meat is seeking to revive its struggling business by expanding beyond plant-based meat alternatives into faster-growing categories, including protein powders, snack bars, and beverages. The company, which dropped “meat” from its packaging in 2025, has introduced three new product lines: Beyond Starmatter protein powder, Beyond Starcut protein bars, and Beyond Immerse carbonated protein drinks. The strategy aims to capitalize on growing consumer interest in protein intake, health, and fitness, supported by a planned marketing campaign featuring athletes and dietary influencers. Beyond has recorded annual operating losses since its 2019 stock market debut, with shares falling more than 98% and revenue continuing to decline. However, its year-over-year sales decline narrowed to 8% in the second quarter of 2026, compared with 20% in the final quarter of 2025.