Rip Van appoints former Hershey exec as CEO |
Rip Van has appointed former Hershey US president Todd Tillemans as chief executive as the low-sugar snack maker prepares to expand its retail presence and reach $100m in retail sales this year. Mr Tillemans, most recently chief commercial officer at Perdue Farms, succeeds co-founder Rip Pruisken, who will remain involved in daily operations, fundraising, and product development, while fellow co-founder Marco De Leon will continue as chief financial officer. Rip Van, which sells seven lower-sugar, high-fibre snack varieties, is expanding into 1,800 additional stores, including physical Walmart locations later this month, as well as Albertsons, BJ’s Wholesale Club, and Wawa. Its products are already available through Whole Foods Market, Costco, and Walmart online.