LPP expands AI use to cut costs and speed up fashion trend analysis |
| Polish fashion retailer LPP, owner of the Reserved and Sinsay brands, is increasing its use of artificial intelligence (AI) to reduce costs, improve efficiency, and respond faster to changing consumer trends. The company said AI-powered analysis of social media trends has reduced the time needed to design clothing collections to between six and 12 weeks, compared with six to 12 months previously. LPP currently allocates around 10% of its IT budget to new technologies, including a combination of proprietary and third-party AI systems. LPP also said AI now generates 80% of its marketing visuals, up from 20% in 2025, helping cut content production costs by 60%. |
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