Microsoft commits 6,000 employees to new AI implementation unit |
| Microsoft is establishing a new subsidiary, Microsoft Frontier Co., to enhance its AI services, and is investing $2.5bn in the initiative. The move will see 6,000 employees embedded with clients to facilitate AI implementations, a strategy known as forward deployed engineering (FDE). Rodrigo Kede Lima, previously leader of Microsoft's Asia operations, will serve as president of the new division. Judson Althoff, chief executive of Microsoft's commercial business, emphasized the need for tailored AI solutions. "Customers are in very different places right now, and trying to really figure out AI . . . Do they snap to one model from OpenAI or one model from Anthropic, or a family of models?" Althoff said. "Do they take it from a technology first mindset? How do they look at their existing business processes and operations?" Leading AI labs Anthropic and OpenAI both established FDE groups in May. |
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