UAE parents urged to stop chasing productivity |
| Optimisation culture, driven by wellness apps and self-improvement trends, is reshaping family dynamics in the UAE. A report by Nord Anglia Education reveals that while 91% of parents value play for well-being, over half feel guilty about unproductive leisure. Elizabeth Lamb, Regional Managing Director – Middle East, Nord Anglia Education, said the balance between work, well-being and rest has become increasingly distorted. “Play is an integral part of a balanced, healthy society. But somewhere along the way, adults have forgotten that . . . Children rarely need permission to play, but many adults feel they need permission to stop. Our research shows that while we understand the value of play, modern life has made it increasingly difficult to prioritise . . . In a culture that celebrates productivity and optimisation, play can often feel like a luxury rather than a necessity. Yet the evidence is clear: play is not time wasted. It is essential to our well-being, relationships, creativity, and resilience.” |
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